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Phil Ainley MCIM, CMktr, Dip DigM - Marketing Manager

Phil Ainley Chartered Marketer Dip DigM

Believe it or not I started as a chef, and managed to gain a head chef rank while I was studying to be a graphic designer until I left Sheffield University in 1996.

I then worked free of charge as a junior designer at various agencies in Manchester city centre for a year to gain experience before landing my first full-time design role.

I have been working in the creative industry full time since 1997, firstly as a graphic designer in marketing agencies, then as a web/digital manager.

I was an early adopter of web design and the power of digital marketing in the 1990's.

After 11 years I set up my own boutique award-winning creative agency, which operated for six years until I pivoted and turned my attention towards marketing.

I spent the next three years as a freelance marketing consultant before returning to full-time employment as a marketing manager for a technology company.

During this nine year period of self-employment I was lucky enough to win four creative design awards, which help add credibility to the business services I was offering.

I joined Caunce O'Hara in February 2018 and haven't looked back. My six years' experience as a self-employed business owner, and then three years as a freelance marketer have held me in good stead to create content that resonates with our clients: freelancers, contractors and small business owners.

I have extensive experience in the following design and marketing disciplines:

  • Graphic design
  • Advertising design and copywriting
  • Website design
  • Content marketing
  • Copywriting
  • Google Ads PPC
  • Social media PPC
  • ATL, BTL, TTL marketing
  • Stakeholder management
  • Third-party management
  • Project management

I have been creating content in various form throughout my career in the creative and marketing industry, from print advertising campaigns to blogs, from animations to videos, from whitepapers downloads to thicker tomes such as ebooks.

I am currently in the process of writing my first two novels.

Contact me

Tel: 0333 321 1403



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Articles by Phil Ainley:

Autumn Budget 2021 – Good for some, but not for all 

What can we expect from the Autumn 2021 Budget? 

Why reassessing your risks is crucial as your business evolves

12-month delay to Making Tax Digital (MTD) offers welcome breathing space for the self-employed

What business risks do I need to be aware of if I am self-employed?

What is the most common cause of accidents at work?

How to secure your work van

How to keep liability claims to a minimum and minimise the risk to your small business

Managing and reporting an accident when you’re self-employed

Professional Indemnity Insurance Quotes – What To Look For

Professional Indemnity Insurance Explained – a guide to PI insurance

Professional negligence explained

What is Professional Indemnity insurance?

What is the difference between Professional Indemnity Insurance and Public Liability insurance?

A simple guide to contractor insurance

What is Directors & Officers insurance? D&O insurance explained

Which are the best liabilities insurance policies for energy contractors, and why?

Public Liability insurance vs Employers’ Liability insurance vs Product Liability insurance – the liability insurance differences explained

What’s the difference between a freelancer, a contractor, a sub-contractor, and a consultant?

Key points to consider before starting your own business

How to register your business at Companies House

What is Commercial Combined Insurance?

Which insurance policies protect railway contractors? A guide to rail contractor and rail engineer insurance

IR35: What is ‘reasonable care’?

IR35 changes 2021: What you need to know

What is a contract review and do I need one? – Freelancer And Contractor Insurance

How does an Umbrella company work?

Do I need insurance if I close my business?

Professional Indemnity Insurance Quotes – What To Look For

How Much Professional Indemnity Cover Do I Need?

Can I insure against IR35?

The Right of Substitution

Mutuality of Obligation (MOO)

Retain your control as a contractor to keep IR35 at bay

Which insurance is the best for engineers and engineering contractors?

A simple guide to business insurance for freelancers and contractors

Why do I need an IR35 contract review?

A freelancers guide to insurance

PI explained. A simple guide to Professional Indemnity insurance 

Small Business Insurance – Understanding the essentials

Cyber risk stalks ALL industries regardless of size

Key points contractors should look for in a contract

15 freelance professions you can do working from home

Roadmap stages for dealing with late payments

Four great reasons why you should consider legal expenses insurance

Freelancer numbers rise for first time in 12-months

Tips to protect sensitive data while travelling

What are the pros and cons of working as a self-employed contractor?

Infographic – What insurance does an engineer need?

When and how to add late payment interest to your invoices

Steps freelancers can take to deal with late payments

How does the 2021 Budget affect freelancers, contractors and small businesses?

The extra value you will discover in our Legal Expenses Insurance

What can we expect in the March Budget?

Important tax dates for your freelance calendar

The insurance safety net for the engineering sector

How will the Spending Review affect you?

Introducing CIS Force

What insurance protection do engineers need? A guide to engineering insurance

Lord’s committee expresses concerns over IR35

Looking after yourself, and others, while working from home – Mental Health Awareness Week

Feefo Platinum Award win for Outstanding Customer Service

HS2 green light a massive boost for contractors

The advantages of working with a business management consultant

What can you do when your freelance work dries up?

Support for the self-employed and small businesses through the Coronavirus pandemic

Maintaining your productivity while you’re working from home

What does the 2020 Budget look like for freelancers and contractors?

Why PI Run-Off Insurance Is Crucial For Private Sector Contractors

How will BREXIT affect contractors?

Budget 2020, what can we expect?

Is the Black Friday bubble about to burst?

The Right of Substitution explained for contractors

Looking after yourself as a Freelancer

What can we expect in the 2019 Autumn Budget?

Spending Round 2019 in a nutshell

10 freelancing traps you should try and avoid

10 Soft skills for every freelancer

Contracting Awards 2019… we’ve been nominated!

What insurance will I need if I want to start a freelance business from home?

Your trusted partner in the changing umbrella services marketplace

Selling your services and yourself as a Freelancer

Why personalised insurance is so important for rail contractors. A quick guide to rail contractor insurance.

5G and the cyber security challenge

What insurance do I need as a contractor? A guide to contractor insurance

Why every business needs comprehensive business insurance

How you can stay focused if you work from home

A guide to essential business insurance for architects and surveyors

Freelancers Guide to Professional Indemnity Insurance

What is the gig economy?

Improved cover for freelancers and contractors, PSCs and Umbrella companies

Reducing your cyber risk on the railways

Risks of the modern railroad for rail workers

8 classic mistakes that contractors make and how to avoid them

Green Cards required by UK drivers in light of a no-deal BREXIT?

Spring Statement 2019 Review

5 issues keeping contractors awake at night

How will the construction sector be affected by the new VAT rules on 1st October 2019?

Could IR35 reform actually be of benefit to the North Sea offshore sector?

Why you should include milestone payments in your freelance contracts

5 tips for improving your fortunes as a freelancer

What can we expect from the 2019 Spring Statement and Spending Review?

What happens if you are called for Jury Service as a freelancer, contractor or self-employed professional?

4 Things contractors should know about getting paid abroad

Is Your Business Blog Hot… Or Not?

3 Key insurances you need for your import/export business

New Year’s Resolutions… have you thought of yours yet?

Key events and trends that are going to shape your world in 2019

A quick guide to starting out as a Freelancer or self-employed business owner

Are you sure your portable equipment is insured?

Black Friday top tips for shopping safely online

Caunce O’Hara and Sale 1861 make the news

A few things that contractors and freelancers could consider for a better year in 2019

Halloween 2018 at Caunce O’Hara HQ

The end of austerity? Don’t bank on it, just yet.

Autumn Budget 2018 – What can we expect?

Differences between Professional Indemnity and Employers Liability Insurance

Good times predicted ahead for Aberdeen

Risk Management and Surveying Services – a Caunce O’Hara Guide

Freelance Freedom or Full-time Framework?

10 facts about freelance web designers you didn’t know

The Rise And Rise Of Co-Working

Celebrating National Photography Day

Retroactive Insurance Cover – covering your past work

6-year run off insurance to enhance your professional indemnity cover

UK SMEs and self-employed interesting stats infographic

Run off insurance

Important insurance for the Creative industry

Why Is Cash Flow a Pressing Problem for SMEs?

Cautious optimism welcomed in the oil and gas industry

Is a poor onboarding process costing your business?

Are Co-working Spaces Right for Your Freelancing Career?

Are you aware of National Insurance Awareness Day?

UK Freelancers interesting stats infographic

Working together for greater success

Top 10 Challenges Every Freelancer Faces – Part Two

Top 10 Challenges Every Freelancer Faces – Part One

We’ve been nominated for an award

It’s a new tax year… so what’s changed and how will it affect limited company owners and SMEs?

Creative Block? Here are a few ideas to get your creativity back on track

Should I register my company for VAT?

How Can I Use LinkedIn For My Small Business?

Spring Statement Follow Up – Contractors can breathe easy… for now

Spring Statement 2018 – What can contractors expect?

Caunce O’Hara Awarded Feefo Gold Trusted Service Award, February 2018

Tips to Grow your PT Business

Peace of mind with Professional Indemnity Insurance

Who Needs Professional Indemnity Insurance?

Tips for Protecting Your Small Business From Cybercrime

Why do Photographers need insurance?


On the IR35 Hub

HM Courts & Tribunal Service becomes the third government department to be hit with IR35 tax bill

Home Office hit with huge IR35 tax bill

DWP hit with huge tax bill for historic IR35 contractor status assessment errors

Kaye Adams wins case and is ruled outside IR35 due to being ‘in business on own account’

The impact of finance sector IR35 decisions on contractors

Lord’s committee expresses concerns over IR35

No delay to IR35 rollout as the Government launches off-payroll review

Six reasons for PSCs to be proactive to respond to the IR35 private sector changes and not wait until April 2020 to do so!

What impact will IR35 reforms have on North Sea operators?

Are you ready for IR35 changes?

IR35 and CEST Update

U-Turn on Self-employed NIC but no change to Public Sector rules on IR35 

IR35 and Umbrella companies – how does contracting through an Umbrella company make a difference?

What is my IR35 status?

Factors that determine IR35 status

New IR35 Rules explained

How to protect against an IR35 tax investigation

What is IR35 and who does it apply to?

Can contractors working on contracts inside IR35 still work through a limited company? 

Why do I need an IR35 contract review? 

Retain your control as a contractor to keep IR35 at bay 

What is a contract review and do I need one? 

Will contractors still need insurance for IR35 after April 6th? 

What is IR35 and how will it affect you as a freelance contractor? 

The Right of Substitution explained

Mutuality of Obligation (MOO)

The importance of an IR35 Contract Review for private sector contractors

What is IR35 and how does it affect you?

Contractors’ IR35 Guide

Fee-payers’ IR35 Guide