Phil Ainley

MCIM, CMktr, Dip DigM - Marketing Manager

Phil Ainley Chartered Marketer

Believe it or not I started as a chef, and managed to gain a head chef rank while I was studying to be a graphic designer until I left Sheffield University in 1996.

I then worked free of charge as a junior designer at various agencies in Manchester city centre for a year to gain experience before landing my first full-time design role.

I have been working in the creative industry full time since 1997, firstly as a graphic designer in marketing agencies, then as a web/digital manager. I was an early adopter of web design and the power of digital marketing in the 1990’s.

After 11 years I set up my own boutique award-winning creative agency, which operated for six years until I pivoted and turned my attention towards marketing.

I spent the next three years as a freelance marketing consultant before returning to full-time employment as a marketing manager for a technology company.

During this nine year period of self-employment I was lucky enough to win four creative design awards, which help add credibility to the business services I was offering.

I joined Caunce O’Hara in February 2018 and haven’t looked back. My six years’ experience as a self-employed business owner, and then three years as a freelance marketer have held me in good stead to create content that resonates with our clients: freelancers, contractors and small business owners.

I have extensive experience in the following design and marketing disciplines:

Graphic design
Advertising design and copywriting
Website design
Content marketing
Google Ads PPC
Social media PPC
ATL, BTL, TTL marketing
Stakeholder management
Third-party management
Project management
I have been creating content in various form throughout my career in the creative and marketing industry, from print advertising campaigns to blogs, from animations to videos, from whitepapers downloads to thicker tomes such as ebooks.


Knowledge Centre articles written by Phil:

Knowledge Centre articles written by Phil

What is business interruption insurance?

How business insurance can protect Photographers against claims

Understanding your responsibilities as a company director

Guide to insurance for IT Contractors and IT consultants

Guide to insurance for recruitment agencies and recruitment consultants

A guide to business insurance for property professionals and estate agents

Why confidentiality in business is so important

How you can protect your intellectual property and copyright

Starting a new business? Make sure you’re covered.

How to keep liability claims to a minimum and minimise the risk to your small business

An introduction to risk management

A simple guide to contractor insurance

Professional negligence explained

What is Directors & Officers insurance? D&O insurance explained

Which are the best liabilities insurance policies for energy contractors, and why?

Public Liability insurance vs Employers’ Liability insurance vs Product Liability insurance – the liability insurance differences explained

What’s the difference between a freelancer, a contractor, a sub-contractor, and a consultant?

Key points to consider before starting your own business

How to register your business at Companies House

Which insurance policies protect railway contractors?

Covid-19 support for UK contractors

FAQs for Employers on Ending Furlough

What is inside and outside IR35

Off-payroll working in the private sector

What is a contract review and do I need one?

True or false: Myths around IR35

What is IR35 and how does it work?

What is a personal service company?

CIS deuctions and company cash-flow

Legal advice for contractors

What is Professional Indemnity insurance?

How does an Umbrella company work?

Do I need insurance if I close my business?

Professional Indemnity Insurance Quotes – What To Look For

How Much Professional Indemnity Cover Do I Need?

Insurance policies engineers can benefit from

Insurances For Freelancers And Contractors

Why Do You Need Professional Indemnity Insurance?

All articles

Written by Phil Ainley

Contractors all risks insurance explained Contract works insurance explained State of the self-employed sector in 2022, self-employed statistics in the UK Key differences between labour-only subcontractors (LOSCs) and bona-fide subcontractors (BFSCs) and how it affects your insurance What insurance does a tradesman need? How to hire an apprentice How to market your small business effectively How to protect your small business The Rise (and hidden downfalls) of Side Hustlers Increasing demand for contractors as employers turn to flexible professionals due to skills shortages 2022 Spring Statement Summary How cyber insurance can help protect small businesses from cyber crime Examples of potential insurance claims against Accountants Manual handling risks – a guide for tradespeople Self-employed to benefit from Self Assessment deadline changes for 2020/21 Professional Indemnity Insurance explained for freelance professionals and contractors A guide to the key differences between professional indemnity insurance, public liability insurance and employers’ liability insurance Self-employed urged to be vigilant in the wake of increasing tax-related scams leading up to the 2022 self-assessment deadline What business risks do I need to be aware of if I am self-employed? What is the most common cause of accidents at work? How to secure your work van Why you should include milestone payments in your freelance contracts The National Insurance (NI) increase will affect all contractors, some more than others Managing and reporting an accident when you’re self-employed Cyber risk stalks ALL industries regardless of size How to keep your camera safe Key points contractors should look for in a contract 15 freelance professions you can do working from home Roadmap stages for dealing with late payments Four great reasons why you should consider legal expenses insurance Freelancer numbers rise for first time in 12-months Tips to protect sensitive data while travelling Infographic – What insurance does an engineer need? When and how to add late payment interest to your invoices Steps freelancers can take to deal with late payments How does the 2021 Budget affect freelancers, contractors and small businesses? The extra value you will discover in our Legal Expenses Insurance What can we expect in the March Budget? Important tax dates for your freelance calendar The insurance safety net for the engineering sector How will the Spending Review affect you? Introducing CIS Force What could possibly go wrong? Five issues HMRC look for in a CIS review Why freelancers need professional indemnity insurance What insurance protection do engineers need? A guide to engineering insurance How a claim for R&D tax relief can help your business right now R&D and the Construction Sector – Building a claim Comment on Self-Employed Income Support Scheme Looking after yourself, and others, while working from home – Mental Health Awareness Week Lord’s committee expresses concerns over IR35 Significant change for entrepreneurs’ relief Further guidance issued on furloughing employees and the Coronavirus Job Retention Scheme (CJRS) Help for the self employed COVID-19: Construction – between a rock and a hard place Feefo Platinum Award win for Outstanding Customer Service HS2 green light a massive boost for contractors The advantages of working with a business management consultant What can you do when your freelance work dries up? Support for the self-employed and small businesses through the Coronavirus pandemic Maintaining your productivity while you’re working from home What does the 2020 Budget look like for freelancers and contractors? Why PI Run-Off Insurance Is Crucial For Private Sector Contractors How will BREXIT affect contractors? Budget 2020, what can we expect? Why do Photographers need insurance? Is the Black Friday bubble about to burst? The Right of Substitution explained for contractors Looking after yourself as a Freelancer What can we expect in the 2019 Autumn Budget? Spending Round 2019 in a nutshell Private Healthcare And You 10 freelancing traps you should try and avoid How to Crack LinkedIn Campaigns and Capture More Leads 10 Soft skills for every freelancer Tell us what you want to read about Planning recruitment to service growth Contracting Awards 2019… we’ve been nominated! What insurance will I need if I want to start a freelance business from home? Your trusted partner in the changing umbrella services marketplace Selling your services and yourself as a Freelancer Why personalised insurance is so important for rail contractors. A quick guide to rail contractor insurance. HSE fee for intervention update 5G and the cyber security challenge What insurance do I need as a contractor? A guide to contractor insurance Why You Should Have a Technology Plan for Growth The accountancy industry and the challenges ahead The accountancy profession – trusted partners for over 25 years How can risk management help companies? Why every business needs comprehensive business insurance How you can stay focused if you work from home Umbrella companies – what’s next? A guide to essential business insurance for architects and surveyors Freelancers Guide to Professional Indemnity Insurance HSE enforcement on welders welfare Planning for Profitable Growth What is the gig economy? Improved cover for freelancers and contractors, PSCs and Umbrella companies Business Continuity Planning and reducing your insurance premiums Reducing your cyber risk on the railways Risks of the modern railroad for rail workers 8 classic mistakes that contractors make and how to avoid them Protect your family by protecting your life Green Cards required by UK drivers in light of a no-deal BREXIT? Spring Statement 2019 Review Contractor’s Guide to Tax Efficient Life Insurance 5 issues keeping contractors awake at night How will the construction sector be affected by the new VAT rules on 1st October 2019? Could IR35 reform actually be of benefit to the North Sea offshore sector? Reducing business risks – Psychometric “Insurance” 5 tips for improving your fortunes as a freelancer What can we expect from the 2019 Spring Statement and Spending Review? Robot Wars How to Prepare Your Business for Making Tax Digital Start the new year right with tax efficient life insurance The insurance we pay no attention to that protects everything we love What happens if you are called for Jury Service as a freelancer, contractor or self-employed professional? You could be paying more than you should for your life insurance Key reasons why it is important for freelancers and the self-employed to be active networkers 4 Things contractors should know about getting paid abroad Is Your Business Blog Hot… Or Not? 3 Key insurances you need for your import/export business Tips for a productive day for a freelancer Protect your family this Christmas New Year’s Resolutions… have you thought of yours yet? Key events and trends that are going to shape your world in 2019 5 ways to reduce your tax bill when self-employed A quick guide to starting out as a Freelancer or self-employed business owner Is Your Supply Chain at Risk Without Credit Management? Are you sure your portable equipment is insured? The need to protect yourself following the Autumn Budget announcement on IR35 Shop ‘cyber safe’ on Cyber Monday Black Friday top tips for shopping safely online Caunce O’Hara and Sale 1861 make the news A few things that contractors and freelancers could consider for a better year in 2019 Halloween 2018 at Caunce O’Hara HQ The end of austerity? Don’t bank on it, just yet. Why Debt Recovery Demands Essential People Skills Autumn Budget 2018 – What can we expect? Credit Management, Cash Flow and Getting Paid Self-Employment in the UK at its highest levels since records started Differences between Professional Indemnity and Employers Liability Insurance Forward Thinking for Business Currency Payments Good times predicted ahead for Aberdeen Risk Management and Surveying Services – a Caunce O’Hara Guide Freelance Freedom or Full-time Framework? How to Ensure You Get Paid on Time Every Time 10 facts about freelance web designers you didn’t know Exporters – Why banks are not the best option for collecting customer payments Trekking along the Great Wall of China for good causes Protect your loved ones, tax efficiently The Rise And Rise Of Co-Working Celebrating National Photography Day 10 Tips for a busy freelance graphic designer Why Every Freelancer’s Finances Should Be Paperless Protecting Key People In Your Business ISO 14001 Occupational Health and Safety Management Systems Retroactive Insurance Cover – covering your past work 6-year run off insurance to enhance your professional indemnity cover Hidden foreign exchange charges cost SMEs dearly UK SMEs and self-employed interesting stats infographic Run off insurance Exporters, Is Your Cash Trapped Overseas? Important insurance for the Creative industry Why Is Cash Flow a Pressing Problem for SMEs? Cautious optimism welcomed in the oil and gas industry 5 reasons why it’s great to be a contractor this summer Is a poor onboarding process costing your business? Are Co-working Spaces Right for Your Freelancing Career? Are you aware of National Insurance Awareness Day? Under the Umbrella UK Freelancers interesting stats infographic Working together for greater success Issues to consider to ensure your business is fully protected Wave goodbye to expensive international currency transfers Is Your Business GDPR Ready? Last-Minute Checklist It’s not just the mortgage you need to think of when deciding what amount of life cover you need Should you put your own money into a struggling business? Top 10 Challenges Every Freelancer Faces – Part Two We’ve been nominated for an award What is GDPR and how could it impact your business? It’s a new tax year… so what’s changed and how will it affect limited company owners and SMEs? Top 10 Challenges Every Freelancer Faces – Part One Creative Block? Here are a few ideas to get your creativity back on track The Tax Savvy Way to Pay for Life Insurance as a Contractor Should I register my company for VAT? How Can I Use LinkedIn For My Small Business? Fire Risk – Mill Fires Spring Statement Follow Up – Contractors can breathe easy… for now Spring Statement 2018 – What can contractors expect? Preparation in the event of a flood Caunce O’Hara Awarded Feefo Gold Trusted Service Award, February 2018